HENENTEM BENJAMIN EKPE

Marketing & Administrative Professional

Calabar, NG.

About

Results-driven Marketing and Administrative Professional with over 4 years of experience specializing in social media management, sales, and efficient office operations. Proven ability to grow audience engagement, generate qualified leads, and optimize organizational efficiency across diverse sectors including banking, government, and self-employment. Adept at leveraging digital tools and strong relationship-building skills to drive impactful outcomes and contribute to a forward-thinking organization's success.

Work

Self-Employed

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Digital & Affiliate Marketer

Calabar, Cross River State, Nigeria

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Summary

Led digital marketing initiatives for Tembizsolutions / Stakecut, driving audience engagement and lead generation through strategic content creation and campaign management.

Highlights

Developed engaging photo, video, and text content for Facebook and Instagram, increasing audience engagement by 40%.

Executed targeted paid social media campaigns using Meta Business Suite, generating over 100 qualified leads.

Designed compelling campaign graphics and promotional materials in Canva, ensuring consistent brand identity across all platforms.

Grew Meta page traffic by 50% through targeted social media campaigns.

Ministry of Agriculture, Cross River State

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Administrative Assistant

Calabar, Cross River State, Nigeria

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Summary

Managed critical administrative functions, optimizing document management, inter-departmental communication, and reporting processes to enhance operational efficiency.

Highlights

Implemented a new filing system that streamlined document access, significantly reducing time spent searching for records.

Organized schedules and facilitated inter-departmental communication using Google Workspace, improving day-to-day office efficiency.

Prepared comprehensive reports and presentations, providing management with essential insights for informed decision-making.

Improved team meeting efficiency by 25% by preparing clear agendas and coordinating attendees.

Ecobank, Mary Slessor Branch

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Direct Sales Executive

Calabar, Cross River State, Nigeria

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Summary

Drove sales growth and expanded customer base by registering new agent accounts and building strong client relationships for diverse banking products and services.

Highlights

Registered over 100 new agent accounts within a single month, significantly expanding the bank's network.

Cultivated lasting customer relationships through clear communication, resulting in repeat business and valuable referrals.

Exceeded monthly sales targets by 15% in Q4, contributing to overall branch revenue growth.

Recognized as "Marketer of the Month" for consistently surpassing sales performance expectations.

Beach Secondary School

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Teacher (Corps Member, NYSC)

Koko, Delta State, Nigeria

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Summary

Delivered engaging lessons and managed student academic progress while serving as a Corps Member.

Highlights

Planned and delivered interactive lessons utilizing diverse teaching aids, enhancing student engagement and comprehension.

Monitored and evaluated student progress, providing targeted feedback that contributed to academic improvement.

Maintained accurate academic records and submitted regular progress reports, ensuring transparent communication with stakeholders.

Education

Cross River University of Technology

Calabar, Cross River State, Nigeria
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B.Sc.Ed. Management

Comprehensive High School, Abayong

Abayong, Cross River State, Nigeria
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WAEC

Hope Waddell Training Institution

Calabar, Cross River State, Nigeria
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WASSCE

Languages

English

Certificates

Product Management

National Information Technology Development Agency, Nigeria

Digital Marketing Fundamentals

Google Digital Skills for Africa

Soft Skills Development

West Africa Vocational Education Calabar (WAVE)

Entrepreneurship Development

South-South Entrepreneurship Development Centre, Calabar

Skills

Social Media Marketing

Content creation, Campaign planning, Paid advertising, Audience growth, Performance tracking, Meta Business Suite, Canva.

Administrative Support

Document management, Scheduling, Correspondence, Report writing, Filing systems, Google Workspace (Docs, Sheets, Slides, Drive), Microsoft Office (Word, Excel, PowerPoint).

Sales & Client Relations

New account registration, Relationship building, Product knowledge, Negotiation, Customer service.

Team & Leadership

Collaboration, Cross-departmental coordination, Meeting coordination, Problem-solving, Adaptability, Team management.

Digital Tools

Google Workspace, Microsoft Office, Meta Business Suite, Canva, Trello, Slack, Zoom, Prompt engineering.

Interests

Professional Development

Marketing trends, Current affairs.

Sports

Football.